Brand Guidelines

Visit brand.tennessee.edu to learn about the UT System brand and how to communicate through visuals, writing and multimedia in print and digital channels.

Guides

Our office has created the following resources for writing, designing and communicating in a consistent voice through many channels.

• Graphic Identity Guidelines
• Broadcast Email Guidelines
• Editorial Guidelines (for press releases and web content)
• Our Tennessee Editorial Guidelines
• Photography and Video Guidelines
• Social Media Guidelines
• UT System News Roundup Guidelines
• UT System Connect Guidelines