Director of Marketing

As the director of marketing for the University of Tennessee System, Ellie’s favorite part of her job is being a part of a team that takes an idea, makes it better and brings it to life. Her focus since joining the University in 2007 has been telling the story of the UT System in strategic and creative ways that inform, engage and call to action Tennesseans and audiences across the country. During this time, she has gained a deep understanding of the University and its campuses and institutes and has honed her ability to think and plan strategically. She has been fortunate to lead numerous comprehensive, data-driven marketing and communications campaigns for major University initiatives.

Ellie earned both a bachelor’s and master’s degree in communications from UT Knoxville. Prior to joining UT, she held positions in marketing at Baptist Health System and Aramark.

She is a lecturer in the UT Knoxville College of Communications and is passionate about helping prepare students to succeed in the workplace. She has received several professional awards, including the Volunteer Chapter PRSA Award of Excellence in Mentorship in 2016.

Ellie describes herself as a planner, strategist and DIY project starter. When she’s not working, she’s spending time with her six-year-old daughter, Emery.