UT System News Roundup Guidelines
The daily News Roundup is a snapshot of news about or relating to the University and is emailed to various stakeholders each day the University is open. It is distributed by 9:30 a.m. (eastern).
While the main audience includes UT trustees, the president and president’s staff, the distribution list also includes all campus communicators, employees and members of the board of UTFI, faculty leaders, various other administrators from campuses and institutes, and additional other staff on request.
Total readership is almost 300.
To provide UT trustees, University leaders, and other stakeholders current news coverage, positive and negative, about UT and its campuses and institutes:
- To convey coverage of UT’s impact statewide and nationally to trustees and other stakeholders
- To make trustees and other stakeholders aware of policy matters, trends, and legislative matters covered by the news media and of direct or potential relevance to higher education
- To show trustees and other stakeholders how media are reporting on various issues faced by campuses and institutes
As a mere snapshot, the News Roundup is not comprehensive and does not intentionally track news coverage resulting from public relations campaigns or other efforts of University communications offices
- Data show campus and institute stories are not as highly read as system stories. As a result, campus and institute stories are generally limited to those including high-profile issues and mentions in national publications and journals.
- Placement or listing of stories: This is up to the good judgment of the individual assembling each day’s roundup. The most significant, impactful, or high-profile news items are typically at the top of the list. An “In Case You Missed It” repetition of one of the week’s most significant stories is placed at the top of the collection of Friday items at week’s end.
- Opinion pieces: Opinion pieces are included when their salience or relevance to the roundup’s primary audience of UT trustees warrants inclusion. Opinion pieces are always obviously and clearly marked as such, to distinguish them from otherwise objective news items.
At quarterly intervals, the distribution list is reviewed for necessary additions or deletions:
- To confirm all UT trustees, members of the president’s staff and chancellors are included.
- To remove any old or defunct email addresses for individuals who no longer should be on the distribution.