Ellie Amador Dougherty

Executive Director of Marketing

As the executive director of marketing for the University of Tennessee System, Ellie’s favorite part of her job is being part of a team that takes an idea, makes it better and brings it to life. Her focus since joining the University in 2007 has been telling UT’s story of statewide impact in strategic and creative ways that inform, engage and call to action Tennesseans and audiences across the country. In her role as director of marketing, she is responsible for coordinating marketing and branding activities for the UT System, including development and execution of the “Everywhere You Look, UT” marketing campaign that includes painting 95 murals across Tennessee. Additional areas of responsibility include public opinion research, advertising and special event support. Prior to joining UT, she held positions in marketing at Baptist Health System and Aramark.

Ellie earned bachelor’s and master’s degrees in communications from UT Knoxville. She is a lecturer in the UT Knoxville College of Communications and is committed to preparing her students to succeed in the workplace. She was recognized by Knoxbiz.com as a member of the 40 Under 40 Class of 2020 and has received numerous professional awards, including the Volunteer Chapter PRSA Award of Excellence in Mentorship in 2016.

She is a participant in the UT Executive Leadership Institute class of 2021, a graduate of the UT Leadership Institute and serves as a UT Promise mentor. As a breast cancer survivor, Ellie is passionate about healthcare advocacy and served as a 2020 BigWig Fundraising Champion for The Susan G. Komen Breast Cancer Foundation.

Ellie and her husband, Andrew, enjoy cheering on the Vols, spending time on Fort Loudon Lake and pouring their energy into raising her 8-year-old daughter, Emery.